What is a brand—and why does it matter for your business? Whether you’re just starting out or looking to sharpen your marketing focus, this interactive workshop will help you build a brand that connects, communicates, and converts.

Join me along with Julie Cornoni of Lighten Up Creative Services for this hands-on workshop designed for both new and established small business owners, entrepreneurs, and service providers, we’ll break down the core components of a brand and show you how your brand influences every marketing decision you make. 

Together we’ll:

• Explore what a brand really is and why it matters

• Identify your brand’s values, voice, and personality

• Map your target audience to your brand positioning

• Apply your brand to real marketing scenarios

You’ll leave with practical tools to define your brand’s identity, refine your messaging, and start applying your brand to real-world marketing challenges.